SEO Content Manager

What is the opportunity?
As the SEO Content Manager, you will be instrumental in developing and executing our digital content strategy to drive more organic traffic, leads and conversions for rbcinsurance.com. You will create and manage SEO content briefs, edit and publish content, and build a strategic content calendar that aligns with business objectives using a topic cluster strategy. This role requires a strong focus on on-page SEO and content optimization within WordPress to support the growth of our online presence on rbcinsurance.com.

What will you do?

• Develop and implement SEO content strategies, including creating detailed content briefs and article outlines that guide writers in producing high-quality, optimized content.
• Manage the entire content lifecycle, including drafting, editing, publishing, and reviewing content to ensure alignment with SEO best practices and business goals.
• Build and maintain a content calendar, ensuring a consistent flow of optimized content is published and promoted on rbcinsurance.com.
• Perform on-page SEO such as optimizing meta titles, descriptions, headers, and internal linking structures to improve search visibility.
• Collaborate with marketing, product, and technical teams to ensure content aligns with business objectives and supports overall growth strategies.
• Use WordPress to publish and manage content, making updates as needed to improve our SEO performance.
• Track and report on key SEO and content performance metrics, using data insights to refine strategies and improve organic traffic.
• Support in the development and implementation of backlink building strategies to increase domain authority and improve search rankings.
• Support in technical SEO audits and working with our developers on implementation of technical SEO improvements.
• Stay current with the latest SEO and content trends, algorithm updates, and best practices to maintain a competitive edge.
• Manage relationships with freelance writers and SEO agencies to scale content production effectively.
• Conduct content audits and implement updates to improve the overall health and performance of the website.

Here's what we need from you:

Must-have

• Bachelor's degree in Marketing, Communications, English, or a related field.
• Minimum of 5 years of experience in content creation and SEO, with a proven track record of driving organic growth.
• Strong experience with WordPress, including content publishing, editing, and basic HTML/CSS knowledge.
• Proficiency in SEO and analytics tools such as Google Analytics, Amplitude, Google Search Console, SEMrush, and Ahrefs.
• Excellent communication and project management skills, capable of working cross-functionally with various teams.
• Ability to create SEO content briefs and provide editorial guidance to ensure content meets quality and SEO standards.
• Strong analytical skills to interpret SEO data and make informed decisions for content optimization.
• Strong copywriting skills to craft compelling and engaging content that aligns with brand voice and objectives.
  

Nice-to-have

• Experience in Direct-to-Consumer (DTC) marketing.
• Familiarity with technical SEO concepts and the ability to collaborate with developers to implement changes.
• Previous experience managing content strategies for financial or insurance-related websites.
• Knowledge of conversion rate optimization (CRO) and experience with A/B testing to improve content performance.
• Experience with backlink building strategies and developing outreach plans to secure high-quality links.

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A Total Rewards program that includes flexible benefits, work/life balance and career development programs and investment and retirement savings plans
• Competitive pay and high-earning potential
• All the tools, training, and team support you need to grow your business and career
• Flexible work/life balance options
• Sophisticated RBCI software tools to boost your productivity and grow your business

RBC is committed to supporting flexible work arrangements when and where available. Details to be discussed with Hiring Manager.

Job Skills

Brand Marketing, Communication, Content Creation, Content Optimization, Content Production, Content Publishing, Content Strategy, Conversion Rate, Conversion Rate Optimization (CRO), Creativity, Cross Promotions, Customer Behavior, Digital Content, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services, Publishing, Search Engine Optimization (SEO), SEO Content, Teamwork, WordPress

Additional Job Details

MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGAMISSISSAUGACanada37.5Full timeINSURANCERegularSalaried2025-04-032025-04-17

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.