Director, Marketing
Company Summary
Come work for a company that's committed to the success of each and every employee. A place where innovators and collaborators come together and build on each other's talents. Where diversity is welcomed and celebrated.
FCT provides industry-leading title insurance, default solutions and other real estate related products and services to legal, lending, valuation and real estate professionals across Canada. With FCT, you will have the opportunity to build a meaningful career. Join us as we continue to do exciting work and make a big impact on our colleagues, customers and communities.
Job Summary
We are continually searching for great talent; individuals who possess a deep commitment to the customers and markets we serve. If you would like to join a company that is committed to the success of each employee and offers challenge, purpose and the opportunity to grow both personally and professionally in a team-oriented environment, you'll enjoy a career with us! We understand that fostering a diverse and inclusive environment is critical for the success of our business, and we actively work towards it every day.
As a Director, Marketing
HERE'S HOW YOU'LL CONTRIBUTE:
Strategic Planning and Vision Setting: Developing and articulating the overall marketing strategy, ensuring it aligns with the company's goals, and providing a clear direction for the creative, social media, and digital growth teams.
Team Leadership and Collaboration: Managing and mentoring a diverse team of creatives, social media specialists, and digital growth experts, fostering collaboration, innovation, and alignment across departments.
Campaign Development and Execution: Overseeing the creation, execution, and optimization of marketing campaigns, ensuring they are cohesive, brand-consistent, and designed to engage the target audience effectively.
Performance Monitoring and Analytics: Tracking and analyzing key performance metrics for campaigns, social media activities, and digital growth initiatives to measure success and identify areas for improvement.
Brand Consistency: Ensuring that all marketing efforts, from visual content to messaging, reflect the brand's identity and values consistently across all platforms.
Risk Management and Crisis Communication: Anticipating potential challenges or risks to the brand's image and developing plans to address them proactively. In the event of a crisis, supporting the communication strategy to protect and maintain the brand's reputation.
HERE'S WHAT YOU'LL BRING:
Strategic Thinking: The ability to develop long-term marketing strategies that align with business goals and adapt to changing market conditions.
Leadership and Team Management: Strong leadership skills to inspire, guide, and manage a diverse team of creatives, social media specialists, and digital growth experts, fostering a collaborative and innovative work environment.
Creative Vision: A strong sense of creativity and an eye for design to guide the creation of compelling content and campaigns that resonate with the target audience and reflect the brand's identity.
Digital Marketing Expertise: In-depth knowledge of digital marketing channels, including social media, SEO, email marketing, and online advertising, with the ability to integrate these into a cohesive strategy.
Analytical Skills: Proficiency in data analysis to measure the effectiveness of campaigns, understand consumer behavior, and optimize marketing efforts based on performance metrics.
HERE'S WHAT SETS US APART:
Through mentoring, innovative tools, and a variety of programs that engage and reward, we empower each employee to be great and drive results.
Comprehensive benefits that include virtual healthcare and an Employee & Family Assistance Program
Group retirement savings plan with company match
Paid holidays and generous paid time off
Hybrid work arrangements
Paid volunteer opportunities and charitable donation matching
Employee recognition programs that include referral incentives
Potential for performance-based incentives
The opportunity to participate in our stock purchase plan
And more!
*As per terms of the employment agreement
The Great Place to Work® Institute has named FCT one of Canada's Top 50 Best Workplaces, Best Workplaces in Canada for Financial Services & Insurance, Best Workplaces in Canada for Women, Best Workplaces in Canada for Inclusion and Best Workplaces in Canada for Mental Wellness. We're also one of Achievers 50 Most Engaged Workplaces™ in North America.
By joining us, you will not only be part of an award-winning organization, you will be part of a workforce that is engaged and empowered to succeed.
Thank you for considering FCT. We look forward to meeting you.
In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, a request for accommodation will be accepted as part of FCT's hiring process.
To avoid any delays in the recruitment process, if you require accommodation to apply, please provide your accommodation needs in advance. You may also be required to submit adequate medical/other documentation to Human Resources to support your request for accommodation.
FCT is an equal opportunity employer and is committed to an active nondiscrimination program. All recruitment, hiring, placements, transfers, promotions, training, compensation, benefits, discipline, and other terms and conditions of employment will be on the basis of the qualifications of the individual regardless of race, colour, place of origin, ethnic origin, citizenship, handicap (including mental and physical disability), sex, sexual orientation, gender identity and expression, creed (religion), marital status, family status (being in a parent/child relationship), age, or any other basis prohibited by the applicable provincial or federal human rights legislation.