Campaign Analyst

Address:

This is a hybrid role with an expectation to be in the Toronto office a minimum of 2 days per week.

The Senior Analyst will have experience working with marketing databases and building and automating complex direct marketing campaigns that drive the business forward. Working with Leads Management, responsibilities include implementing campaign data requirements developed by internal business partners, developing technical specifications, producing and quality-testing campaign data files, identifying and remediating issues along the campaign workflow, and managing relationships with stakeholders. This is a fast-paced environment that requires the ability to manage several campaign projects simultaneously. It is essential to have strong communication and project management skills. The Senior Analyst will develop a deep understanding of the campaign management tool and the content of the data warehouse. The right candidate must enjoy and excel at problem-solving, troubleshooting, and root cause analysis.

• Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
• Provides advice and guidance to assigned business/group on implementation of solutions.
• Coordinates and executes specific activities for the implementation of strategic initiatives; includes tracking metrics and milestones.
• Builds effective relationships with internal/external stakeholders.
• Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
• Designs and produces regular and ad-hoc reports, and dashboards.
• Supports change management of varying scope and type; tasks typically focused on execution and sustainment activities.
• Makes recommendations to improve BMO processes and systems.
• Executes work to deliver timely, accurate, and efficient service.
• Ensures consistency in solutions and across marketing channels, media and platforms.
• Works with business/group in the development and management of campaign budgets.
• Collaborates with internal/external stakeholders to develop monitoring and tracking plans for external advertising initiatives.
• Ensures compliance with internal frameworks, standards, guidelines and governance.
• Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.
• Exercises judgment to identify, diagnose, and solve problems within given rules.
• Works independently on a range of complex tasks, which may include unique situations.
• Broader work or accountabilities may be assigned as needed.

Qualifications:

• Typically between 3-5 years of relevant experience and post-secondary degree in related field of study.
• Proficiency in Microsoft Word, Excel, and Visio, with skills in advanced document formatting, data analysis, and creating clear process diagrams.
• Experience using programming Languages such as SQL, SAS
• Comprehensive knowledge of Unica preferred
• Experience in project management.
• Advertising and/or creative agency experience an asset.
• Experience in, and advanced knowledge of, the financial services industry.
• Technical proficiency gained through education and/or business experience.
• Verbal & written communication skills - In-depth.
• Collaboration & team skills - In-depth.
• Analytical and problem solving skills - In-depth.
• Influence skills - In-depth.
• Data driven decision making - In-depth.

The above represents BMO Financial Group's pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.

BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.