Digital Specialist

Address:

Contributes to the efficient and effective operations of Digital marketing projects. Performs a variety of tasks and provides support to the Digital team ensuring that operational processes are followed.

Skills:

• Good technical/project management skills and an understanding of the customer experience
• Ability to meet multiple deadlines in a fast paced and challenging environment
• Strong organizational, time management and presentation skills
• Proven professional and interpersonal communication skills
• Partner management and negotiation skills would be considered an asset
• Financial Services industry experience an asset, but not required
• CMS knowledge, not required but an asset

Knowledge:

• Advanced knowledge of digital marketing strategies and traditional marketing
• In-depth knowledge of the Internet and current advancements in Web technologies
• Undergraduate degree would be an asset
• Excellent knowledge of intranet and internet principles, practices and technologies

Key Accountabilities:

• Reporting to the Senior Manager, the Digital Marketing Specialist is responsible for providing support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the assigned Line of Business (LOB).
• Report to Senior Manager for input and sign off of new initiatives/plans.
• Work with all LOB groups to maximize online opportunities and to ensure business needs are being met.
• Ensure all programs are aligned with the digital enterprise metrics strategy.
• Develop strategic plans for acquiring and retaining online customers
• Collaborate with the various internal teams to create initiatives designed to meet customer retention or acquisition metrics.
• Measure project and campaign performance.
• Team with Senior Manager and Digital Managers to ensure that all initiatives and projects are aligned to digital strategy.
• Work with internal business groups to ensure web representation meets their product and marketing needs
• Develop plans to evaluate effectiveness of enterprise initiatives.
• Design innovative project ideas that drive customer retention and acquisition.
• Work with all LOBs and Senior Manager to maximize online space.
• Develop strong working relationship with LOBs to maximize up-sell/cross-sell opportunities across the enterprise.
• Collaborate with content and design (UX) team to create and update web pages, ensuring proper functionality, usability, and mobile responsiveness across all platforms.
• Edit and publish content for web pages using a content management system (CMS), ensuring it aligns with brand guidelines and SEO best practices.

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

We’re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.