Director, Marketing Planning & Delivery (Resl & Insurance)

Requisition ID: 220132

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Role

The Director, Marketing Planning to lead the Insurance and Real Estate Secured Lending portfolios to drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), you will define marketing objectives and lead a team in full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.

Is this role right for you?

Strategic Marketing Planning:

• In coordination with Business partners and Marketing's Performance Management group, defines marketing objectives to set and refine annual and quarterly marketing plans.
• Collaborates closely with Marketing's Customer Journey management groups to plan and execute customer driven action plans and marketing programs.
• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Collaborates with Brand Management to set annual budgets and ensure execution of marketing efforts drive a relevant and differentiated brand, capitalizing on short-term demand, and building long term demand in coordination and at the same time.
• Drives a customer-centric team that acquires, analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Incorporates in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channels, vendors, and marketing partners in a highly matrixed environment.

Campaign Delivery Leadership:

• Accountable for ensuring that Scotiabank's Canadian Banking Marketing's squads have an efficient and effective central point to build-out marketing plans, campaign calendars (including media mix) and set individual program workback schedules.
• Collaborates with Marketing's Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
• Responsible for providing insight on budget management and coordination with partners for budget revisions.
• Leads development and deployment of creative assets, agnostic of media channel and across all touchpoints, acting as squad's main point of contact for creative and media agencies.
• Accountable for building a high-performance culture that is centered on effective collaboration with internal business partners, outside partners/insures, Marketing Customer Journey Management, Marketing Performance Management and Marketing Media Strategy, to build performance-oriented campaign plan summaries, debriefs and enhancements.
• Champions proper usage of the Scotiabank brand (Retail & Insurance) in Canada, in full compliance with global brand guidelines and Scotiabank's visual identity continuum.
  

Talent Leadership:

• Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Builds a high-performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment, communicating vison/values/business strategy and managing succession and development planning for the team.
• Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk.

Do you have the skills that will enable you to succeed in this role? - We'd love to work with you if:

• A minimum of ten years of progressive experience in a product management role within the insurance, and financial services industry
• Expert knowledge of strategic marketing, marketing communications, marketing planning, and the development of fully integrated marketing plans, including direct to consumer and segment marketing, digital marketing as well as all media, communications and public relations;
• Strong knowledge of digital marketing practices, including when to implement and how to best use, segment and triggered marketing, and appropriate metrics to measure results;
• Expert knowledge of financial/insurance products and services, current trends, distribution channels and customer segments with a particular focus on Insurance and Real Estate Secured Lending (e.g. mortgages)
• 5+ years leading people and developing high performance teams required
• Ability to excite and motivate teams internally and drive alignment, trust, influence and buy-in with a wide range of internal and external audiences
• Excellent verbal and written communication skills, capable of presenting complex information clearly and persuasively to various stakeholders.
• Ability to foster constructive and collaborative relationships, and influence both individual contributors and leaders at all levels.
• In depth experience in providing leadership and direction to outside consultants, insurers, advertising and media agencies, writers and other third-party suppliers;
• Strong leadership skills and the ability to work effectively within a cross-functional team environment that can include many reporting levels and varying skills/competencies;
• Excellent conceptual abilities and perseverance and ability to solve complex problems and adapt solutions across a wide range of customer segments, business lines, and communication/banking channels;
• Expert ability to innovate and formulate proposals with initiative and imagination and make and execute sound decisions in a fast paced, demanding environment;
  

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.