Director, Marketing Strategy & Planning

What is the opportunity?

As Director, Marketing Strategy & Planning, you will play a critical role in aligning go-to-market strategies across Personal Banking. Your impact will be felt through strategic recommendations aimed at improving coordination across line-of-business (LOB) marketing programs. As a bridge between Business Strategy and Marketing Strategy, you will help to steer Marketing's effort towards initiatives that best support top-of-house business priorities. In this capacity, you'll also be tasked with the strategic development of marketable, product-agnostic value propositions for Personal Banking, holistically.

What will you do?

• Support the Senior Management Team with development of a comprehensive go-to-market strategy for Personal Banking in alignment with overall business goals and objectives.

• Drive coordination across line-of-business marketing programs and make strategic recommendations to maximize the efficiency and effectiveness of the overall Marketing Plan

• Monitor short-term and long-term KPIs and analyze market trends, competitive activity, and customer insights to further shape go-to-market strategies across Personal Banking

• Partner closely with LOB Marketing Heads, Media and Retail Merchandising to optimize the allocation of finite marketing resources (incl. third party media and owned-channels).

• Collaborate with Brand and Business Strategy leads to develop compelling and marketable value propositions for Personal Banking

• Contribute to a culture of continuous innovation and collaboration within the marketing team, encouraging experimentation and creativity to drive growth and market differentiation.

What do you need to succeed?

Must-have:

• Undergraduate degree, ideally in Marketing, Business Administration, or a related field.

• 10+ years of progressive marketing experience with a proven track-record of developing B2C marketing strategies that successfully drive sustainable business growth.

• Proficiency in analyzing data to derive actionable insights, inform decision-making, and optimize go-to-market strategies in service of priority business outcomes.

• Critical thinking and problem-solving abilities, coupled with strong business acumen including a robust understanding of consumer behavior, market dynamics, and competitive landscapes.

• Excellent communication and presentation skills, coupled with the ability to distill complex subject matter into simple, digestible frameworks.

• An emphasis on maintaining strong, collaborative, and supportive working relationships.

Nice-to-have

• Excellent planning, project-management, and time-management skills

• Passion for innovation and a willingness to embrace new marketing approaches.

• Appreciation for a team-oriented and fast-paced working environment.

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation.

• Leaders who support your development through coaching and managing opportunities

• Work in a dynamic, collaborative, progressive, and high-performing team.

• Opportunities to do challenging work.

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.