Health Marketing Digital Writer

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Sun Life is committed to helping Canadians live healthier lives - striving to simplify how they can access and understand the care, coverage and professional support they have available and may need.

We offer a wide range of health and wellness solutions and are seeking a Health Marketing Copywriter to help us present and explain these high-value solutions to current and prospective clients in digital-first channels.

Our Canadian Marketing team is transforming to become more client-focused and results-oriented. We're reorganizing our team and priorities to better support business strategies and serve clients as a performance-driven, digital-first marketing team.

We're seeking a dynamic and creative Marketing Copywriter for our Health Marketing Team. The ideal candidate should have:

Key requirements:

• Strong background in health writing
• Versatile writing skills across various digital formats (mobile, website, email) and health topics
• Interest in health trends and innovation
• Talent for both performance-driven ad & email copy, with a balance of emotional and meaningful storytelling
• Focus on creating relevant, engaging content that leads to measurable actions
• Ability to research and produce original, clear, and accurate content
• Self-motivated and willing to voice opinions
• Committed to improving health outcomes through your work
• Comfortable with innovation, change, feedback and managing complexity across stakeholders

The ideal candidate is resilient, proactive, and able to work effectively with others to achieve measurable results in improving health outcomes. This role combines creative writing skills with strategic marketing knowledge to produce effective health-related content across multiple digital platforms.

What You will Do:

• Create compelling and engaging health copy for various marketing channels, based on member journey and experience across digital channels: email, mobile, website.
• Develop and optimize health marketing campaigns, nurture and drip campaigns, helping identify and create A/B testing.
• Understand Sun Life's Health Solutions and Group Benefit products, health insights, user behaviour and research. (Pharmacy, Chronic Conditions, Mental Health)
• Actively help manage writing projects from drafting to approval across marketing team and key stakeholders including business partners, legal, risk & compliance.
• Identify and develop new content opportunities, aligning them with business objectives and consumer insights & behaviour.
• Work closely with marketing, data and business partner teams throughout project lifecycles to ensure high-quality final products.

What You Need to Succeed:

• Bachelor's degree in marketing, journalism, or communications.
• 3-5 years of experience in marketing promotions with a strong focus on health writing and executing marketing programs collaboratively.
• Portfolio of writing samples (required).
• Experience in advertising agency or health start up settings (preferred), pharmaceutical is a nice-to-have.
• Experience with automated email marketing campaigns for consumer brands is a bonus!
• In-depth knowledge of digital channels (email, mobile, performance digital ads) s and their role in supporting consumer journey and pipeline effectiveness to build consideration and drive conversion.
• Understanding of digital marketing compliance regulations (e.g., CASL and AODA).
• Creative mindset with a solid grasp of marketing principles to craft engaging, persuasive copy.
• Excellent interpersonal skills, including the ability to consult, influence, and negotiate with diverse stakeholders at all organizational levels.

What's in it for you:

• We're honoured to be recognized as a 2024 Best Workplaces in Ontario by Great Place to Work® Canada.
• We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health.
• We're proud to be recognized as a company with a 2023 Most Trusted Executive team by Great Place to Work® Canada.
• Wellness programs that support the three pillars of your health - mental, physical, and financial
• The opportunity to move along a variety of career paths with amazing networking potential.
• As a hybrid organization, you and your leader use business and Client needs to choose where you work, at home or in the office

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

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