Lead Content Designer, Commercial Banking Go-To-Market

What is the opportunity?​

The Commercial Banking Go-To-Market and Thought Leadership Enablement team is seeking an experienced content developer to create innovative and impactful content such as business development materials, materials that support the commercialization of new products and capabilities, and materials that amplify RBC Thought Leadership content.

What will you do?

• Lead the design and development of high quality business development materials and marketing assets (print, digital, video), working closely with product owners, marketing, and communications teams
• Support the development of marketing collateral that enables the commercialization of Commercial Banking products and solutions
• Create email templates, layouts, and designs
• Create business fact sheets, brochures, and presentations for an internal and external audience
• Support website design with imagery, graphics and layouts
• Create impactful videos to support Business Development and Thought Leadership amplification
• Work with third party vendors to manage and update a web catalogue of business development materials, and work collaboratively on new designs and formats
• Use content data and analytics to assess the effectiveness of created materials and assets in meeting business objectives
• Deliver designs that adhere to brand standards and that complies with regulatory and other legal requirements

What do you need to succeed?

Must-have:

• 3 - 5 years of professional design experience
• 2 - 3 years experience leading design projects
• Advanced knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator) and PowerPoint
• Video editing experience
• Proficiency in Microsoft Suite
• Strong organizational, project management, and communication skills
• Experience managing third party content creators
• Bachelors degree in Arts, Design, or related Field
• Strong interest in the Canadian economy and business trends affecting Canadian business owners

Nice to have:

• Commercial Banking experience
• Communications experience
• Experience using data and analytics to measure performance and support content optimization
• Experience editing web, print, or other forms of content for a Commercial audience
• B2B sales, sales enablement, or digital marketing experience
• Ability to code and edit HTML/CSS email communications

What's in it for you?

• We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above