Manager, Bilingual Go-to-Market and Communications

What is the opportunity?

This position will work with the RBC Direct Investing (DI) Communications and Go-to-Market team and other key RBC partners to develop and deliver English and French communication tactics and support the delivery of go-to-market plans for RBC's online brokerage business.

A key focus of this role is delivering on the strategies that will enhance client experience and engagement, increase awareness of DI internally and externally and drive client acquisition. The role has the primary responsibility of vetting all French marketing and client communications.

What will you do?

• Develop and implement streamlined go-to-market plans to support site/product and operational enhancements.

• Delivery of marketing and client communications materials to support strategies that relate to DI's key priorities of attracting new clients, growing, and retaining existing clients and enhancing sales force capability and awareness. Support the DI marketing and communications strategy.

• Lead the review and approval of French marketing and client communications materials. Includes but not limited to digital communications, advertising materials, social media, learning/editorial content, and websites.

• Work closely with the other members of the DI Head Office teams and Marketing/Digital Marketing to understand major projects and bring expertise on French language communications to the team's activities.

• Make proactive recommendations on client and employee communications to manager and other members of RBC Direct Investing head office and contact centres to always ensure accuracy of content.

• Support social media channel monitoring and messaging development, English and French.

• Ensure delivery of campaign/communications measurement, assessment and post-implementation analysis where required.

What do you need to succeed?

Must have:

• University undergraduate degree or equivalent, plus completion of Canadian Securities Course (CSC)

• Minimum of 3 to 5 years of experience developing communications and/or marketing materials, preferably in the financial services industry

• Bilingualism (English and French) required, as you will regularly do business with RBC partners and/or employees across Canada with English and French speaking needs.

• Strong project management skills and ability to function effectively in both agile and waterfall environments, and a solid track record of strong relationship management skills, particularly in partner relationship management.

• Meticulous attention to detail, and demonstrated knowledge of common marketing and production processes including, but not limited to, development of briefs and managing overall material development.

Nice-to-have:

• Demonstrated understanding of financial concepts, markets and investment solutions, specifically those associated with online brokerages.

• Technical knowledge of the RBC Direct Investing product/services

• Ability to develop effective communications and content, with a focus on mobile.

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Excellent exposure to communicate with various business partners and stakeholders and within other platforms as appropriate

• Opportunity to obtain hands-on experience throughout your role

• Working with an exciting, close-knit, supportive & dynamic group

• Opportunity to collaborate with other business segments within the bank

• Excellent career development and progression opportunities

• A comprehensive Total Rewards Program including bonuses and flexible benefits

• Competitive compensation

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above