Manager, Global Digital Channels

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

About the role:

We're seeking an experienced digital marketing professional to join our team as Manager, Global Digital Channels. In this role, you'll focus on leading and advancing global digital channel strategies, particularly in email marketing and client contact.

This role involves working with stakeholders in North America and Asia, including business leaders, marketing teams, tech partners, experts, and digital teams. You'll use your digital skills and knowledge to help Sun Life advance our capabilities and deliver against Client digital expectations aligned to business goals. The goal is to help Sun Life become a leading digital company.

The ideal candidate should have deep expertise in email marketing, including automation, deliverability, and compliance. They should be data-driven, client-centric, and able to connect marketing activities to business results. The role requires a strategic thinker who can drive adoption of new tools, improve efficiencies, and promote best practices across the organization.

What will you do?

• Help improve global digital channels, focusing on contact and email strategies.
• Be an expert in email marketing, including technical aspects like deliverability and spam prevention, mitigation and monitoring.
• Define, track and analyze email channel performance to make data-driven improvements.
• Create a global center of excellence for client contact and email marketing; develop and implement email marketing best practices.
• Support product management for relevant tools/capabilities including adoption and utilization, training, governance and managing product roadmap(s).
• Support strategies for managing consent and preference management, global web and email domain strategy and governance, and longer term, personalized omnichannel experiences.
• Adopt a test-and-learn approach to continuously improve email channel strategies, to optimize experiences and deepen Client engagement.
• Suggest and implement new marketing strategies to support business goals.
• Stay current with industry trends, evolving regulatory, data privacy requirements, and emerging technology and innovations.

Operational Management:

• Ensure effective practices and processes in support of client contact programs.
• Cultivate and maintain strategic relationships with internal partners and vendors, driving efficient program implementation and achieving business objectives.
• Lead cross-functional collaboration efforts with digital teams, subject matter experts, and enterprise technology partners.
• Ensure delivery of projects/initiatives on time and on budget.

What do you need to succeed?

• Minimum 5 years experience at a large enterprise, ideally within a matrixed organization.
• 5 years of experience with digital marketing channels, with a focus in email marketing preferred
• Bachelor's or advanced degree in Business, Marketing, Digital or Communications.
• Proficient with data and digital analytics to generate insights to make key decisions.
• Expertise in problem solving, negotiation, and expectation setting.
• Superior communication, presentation and influencing skills.
• Strong collaborator across global teams and Enterprise functions.
• Leader of change; ability to influence a global team and partners.
• Proficiency with PowerPoint and Excel

Preferred Skills:

• Experience with Adobe Campaign, Marketo, Acoustic or similar platforms.

Unique Requirements:

• Able to accommodate early morning and late evening meetings occasionally to support business partners in Asia time zones

What's in it for you?

• Hybrid work environment
• A friendly, collaborative, and inclusive culture
• 20 vacation days per year
• Flexible Benefits from the day you join to meet the needs of you and your family
• Pension, stock and savings programs to help build and enhance your future financial security
• The opportunity to move along a variety of career paths with amazing networking potential
• Access to our Global Learning Centre, available 24/7 for your learning needs
• Wellness programs that support the three pillars of your health - mental, physical and financial

Recent Awards:

• We are honoured to be recognized as a 2022, 2023 and 2024 Best Workplaces in Canada by Great Place to Work® Canada
• Great Place to Work® list for Best Workplaces for #HybridWork 2022
• Great Place to Work® list for Best Workplaces for Professional Development in Canada 2022
• Named "Best Places to Work" by Glassdoor, 2021 and 2023

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

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