Manager, Performance Marketing & Insights

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

The Growth & Performance team within Sun Life's Client Experience Office is continuously launching and testing new ideas, platforms, and solutions to generate new leads and identify opportunities for existing clients and group members. The Manager, Performance Marketing & Insights will be responsible for managing marketing analytics, external digital funnel performance metrics, and providing data-driven insights to support Sun Life's strategic growth initiatives.

What will you do?

• Own data & insights for our External Digital Funnel, including paid and organic search & social media
• Track paid funding performance over time, highlighting areas of opportunity and where targets were missed or exceeded
• Provide a single source of truth for the external digital teams and agency partners to continuously optimize our digital marketing campaigns
• Identify trends in organic search (branded and generic) & social media performance and share of voice as it relates to media spend and seasonality
• Partner with SEO and SEM teams to continuously optimize & enhance our engines and lead the A/B testing agenda

• Define & analyze core marketing KPIs (impressions, page visits, clicks, leads & visit to lead conversion, cost per impression, cost per click, cost per lead, cost of acquisition)

• Partner closely with the Manager, Leads Strategy & Insights to set robust targets & forecasts and tell a complete story of external digital funnel performance and its impact on overall leads acquisition portfolio
• Prepare data insights and reporting packages for senior leadership, translating data into actionable recommendations as needed
• Assist in the development of business cases and financial models for new strategic initiatives, including investments in marketing technology and campaigns
• Leverage analytics and consumer insights to drive investment prioritization and improve user experience on owned channels
• Champion a "test and learn" strategy to scale effective digital content marketing initiatives nationally

What will you need to succeed?

• Advanced proficiency in Adobe Analytics, Adobe Target, Microsoft Excel, Tableau, and PowerPoint
• Strong ability to combine data from multiple sources, create compelling visualizations, and tell impactful stories with data
• Exceptional analytical skills with proven ability to translate data analysis into strategic recommendations, forecasts, and planning
• Deep understanding of digital marketing tracking, pixels, optimization, and measurement
• Digital media strategy, planning, and buying experience; in-platform experience a plus (Google platforms, Meta, Amazon, Yahoo)
• Superior interpersonal skills, with proven ability to collaborate and influence across multiple levels of an organization
• Self-motivated, able to work both independently and collaboratively with multi-functional teams
• Strong presentation and written communication skills with significant exposure to senior management
• Ability to manage multiple concurrent objectives, projects, and activities with effective judgment in prioritizing

What will be nice to have?

• 8+ years of progressive experience in digital marketing, analytics, strategy development, or business growth functions
• University degree in Business, Marketing, or related field; MBA or professional certifications (e.g., Digital Analytics) considered an asset
• Experience in life insurance/wealth management or other financial services industry
• Expertise in visual analytics and design principles

What's in it for you?

• Being a member of the Sun Life family, united by our Purpose to help Clients and Employees achieve lifetime financial security and live healthier lives
• Opportunity to make a significant impact on Sun Life's digital marketing and client acquisition strategies
• A friendly, collaborative, and inclusive culture that values innovation and data-driven decision making
• Joining a reputable organization with over 150 years of history and commitment to continuous improvement

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

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