Manager, Search Engine Optimization

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

This is a 12-months fixed term position

Reporting to the Director of Sunlife.ca within the Client Experience Office, you'll work across the Canadian organization to elevate our Search Engine Optimization programs.

As the Search Optimization Manager, you'll be responsible for planning, implementing and managing our Search Engine Optimization (SEO) strategy.

What will you do?

• Lead a team of SEO specialists and copywriters.
• Be responsible for driving organic business results, including lead generation and online applications.
• Be an in-house SEO expert, consulting with stakeholders across business units in Canada and around the world.

• Increase organic traffic, leads, and online applications, improving conversion across digital channels.
• Monitor, evaluate, analyze, and report on SEO results, take a data driven approach towards optimization
• Develop a content strategy in coordination with business objectives optimizing existing content and uncovering new opportunities
• Work closely with web developers, publishers, and marketing teams to properly implement SEO best practices and new initiatives
• Complete technical SEO audits for various Sun Life web sites and work with developers and publishers to resolve priority issues
• Identify new technical SEO opportunities (e.g. Local search, speed improvements, Schema, Voice Search, etc.)
• Work with many internal business stakeholders across different business units and regions to support their goals with SEO
• Leverage best in class SEO tools, and providing recommendations on which SEO tools we should be investing in
• Provide SEO training for content writers, publishers, UX, and other partners
• Manage vendors
• Monitor, evaluate, analyze and report on SEO results, take a data driven approach towards optimization
• Work with many internal business stakeholders across different business units and regions to support their goals with SEO

What will you need to succeed?

• Extensive knowledge of SEO best practices
• Proven experience driving major improvements in organic search performance for large and enterprise level websites
• Strong analytical skills
• Strategic mindset and the ability to lead the development and cross-functional execution of effective SEO programs based on business opportunities
• In depth experience with analytics & tracking tools (e.g. Adobe Analytics, Google Analytics, BrightEdge, OnCrawl, Ahrefs, Google Search Console, etc.)
• Extensive knowledge of SEO best practices
• Excellent oral and written presentation skills
• Experience coordinating and collaborating with cross-functional teams
• Experience working with content creators
• Working knowledge of HTML, JavaScript, CSS for SEO
• Ability to work in a fast-paced environment, effectively prioritize and multi-task
• Ability to find creative solutions, driving business outcomes

What will be nice to have?

• 7+ years of proven SEO experience including management of an SEO team
• Experience in the Financial Services/Wealth Management/Insurance industry

What's in it for you?

• We're proud to be a Best Workplace for Hybrid Work by Great Place to Work® Canada
• Recognized in 2023 with the Most Trusted Executive team by Great Place to Work® Canada.
• Be part of our continuous improvement journey in developing the next greatest digital enterprise experience that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.
• Flexible Benefits from the day you join to meet the needs of you and your family.
• Pension, stock and savings programs to help build and enhance your future financial security.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

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