Manager, Search Engine Optimization

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

This is a 12-months fixed term position

Reporting to the Director of Sunlife.ca , you'll work across the Canadian organization to elevate our Search Engine Optimization programs.

As the Search Optimization Manager, you'll be responsible for planning, implementing, and managing our Search Engine Optimization (SEO) strategy.

What will you do?

• Lead and mentor a team of SEO specialists and copywriters, fostering collaboration and growth.
• Drive organic business results, including lead generation and online applications, through strategic SEO initiatives.
• Serve as an in-house SEO expert, consulting with Canadian and global business units to align strategies with goals.
• Increase organic traffic and conversions by aligning SEO strategies with content and technical best practices across digital channels.
• Monitor, evaluate, analyze, and report on SEO KPIs to drive actionable insights and improvement.
• Develop and execute a scalable SEO framework that integrates content strategy, performance analysis, and optimization opportunities.
• Collaborate with developers, publishers, and marketing teams to implement cohesive, data-driven SEO strategies, best practices, and initiatives.
• Conduct technical SEO audits and implement frameworks for various Sun Life web sites and work with developers and publishers to resolve priority issues while ensuring continuous optimization.
• Identify and execute new technical SEO opportunities, such as local search, site speed, Schema markup, and Voice Search optimization.
• Build strong partnerships with internal stakeholders to support SEO goals across business units and regions.
• Leverage and recommend SEO tools to enhance performance and efficiency across teams.
• Provide SEO training to empower teams, including writers, publishers, UX, and cross-functional partners.
• Manage vendors and ensure alignment with Sun Life's SEO strategy and standards.
• Proactively identify and optimize content clusters, using keyword research, performance tracking, and gap analyses to be used for content creation on our websites and social media platforms
• Partner with legal and compliance teams to align content with regulatory requirements while supporting SEO objectives.
• Monitor, evaluate, analyze, and report on SEO results, take a data driven approach towards optimization.
• Work with many internal business stakeholders across different business units and regions to support their goals with SEO.

What will you need to succeed?

• Extensive knowledge of SEO best practices.
• Experience working with content creators across multiple platforms (web, video, social media)
• Proven experience driving major improvements in organic search performance for large and enterprise level websites.
• Strong analytical skills with the ability to turn data into actionable insights that drive measurable business outcomes.
• Strategic mindset with experience integrating SEO into broader marketing initiatives, including website content, social media and UX optimization.
• In depth experience with analytics & tracking tools (e.g. Adobe Analytics, Google Analytics, BrightEdge, OnCrawl, Ahrefs, Google Search Console, etc.).
• Excellent presentation, communication, and leadership skills, with experience mentoring teams and aligning cross-functional stakeholders.
• Working knowledge of HTML, JavaScript, CSS for SEO.
• Ability to manage competing priorities in a fast-paced environment while maintaining attention to detail.
• Creative and solutions-oriented approach to achieving SEO and business goals.

What will be nice to have?

• 7+ years of proven SEO experience including management of an SEO team.
• Experience in the Financial Services/Wealth Management/Insurance industry.

What's in it for you?

• We're proud to be a Best Workplace for Hybrid Work by Great Place to Work® Canada
• Recognized in 2023 with the Most Trusted Executive team by Great Place to Work® Canada.
• Be part of our continuous improvement journey in developing the next greatest digital enterprise experience that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.
• Flexible Benefits from the day you join to meet the needs of you and your family.
• Pension, stock and savings programs to help build and enhance your future financial security.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

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