Marketing Manager, Content & Broker Marketing

What is the opportunity?

RBC is seeking an experienced and passionate Marketing Manager to help support our Insurance business in content and broker Marketing.

The successful candidate will have both a flare for content and creative development taking an insights-led approach to convert data/marketing results into actionable insights to deliver on aggressive targets through best-in-class marketing. We need a proven marketer who is equally as comfortable developing innovative strategies as they are at diving deep into the details to ensure the smooth execution of content and campaigns. Comfortable in respectfully challenging the status quo, this marketer will display leadership across functional teams and will have the ability to effortlessly navigate a highly matrixed organization to deliver results.

What will you do?

• Collaborate with internal, and external partners to drive integrated planning, campaign strategy, execution and reporting
• Through an insight-driven approach, lead, develop and deliver strategic frameworks, recommendations, content and creative briefs / execution, post analysis and presentations
• Successfully execute campaigns by working closely with our Agencies to deliver bold creative that is on brand, time, budget, and media plans that deliver strong ROI
• Oversee end-to-end management of internal and external marketing budgets, including monthly re-forecasting, tracking, reconciliation, stakeholder updates
• Ensure disciplined KPI establishment, measurement and analyses to enable strategic conversations, and fuel insights and future marketing plans
• Identify gaps in process and opportunities for growth within the overall strategy and share creative solutions and suggestions for campaign improvements

What do you need to succeed?

Must-have

• University degree & minimum of 5+ years of marketing experience
• A creative eye combined with a keen attention to detail and experience across all marketing disciplines, with a focus on content strategy
• Proven success developing and executing marketing strategies, and building, delivering, and quantifying go-to-market plans through leveraging analytics and translating market, competitive and consumer insights into high impact marketing activities
• Experience managing external agencies as well as campaign management and execution including campaign development, agency briefing, approvals, & budget management
• Strong ability to work in a collaborative, supportive way in cross-functional teams and across the organization while being able to adapt in ambiguous, agile and rapidly changing environments

Nice-to-have

• Prefer past Financial Services or Insurance experience
• Strong communication, storytelling and presentation skills
• Project management experience including cross functional navigation

What's in it for you?

We thrive on the challenge to be our best and work together to deliver trusted advice to help our clients

thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to take on progressively greater scopes of work.

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above