Senior Campaign Data Analyst

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We are looking for a talented individual to join our team in the position of Senior Campaign Data Analyst, Campaign Analytics & Execution. This individual will be responsible for Campaign Analytics supporting all Wealth businesses.

The role will sit on the Wealth Digital, Data & Analytics team. The individual will support the new Wealth Leads optimization project to improve efficiency on current process and generate incremental revenue for Wealth. This individual will also support with sizing, execution, channel loading, performance tracking for multiple wealth campaigns. This individual will drive insights to existing campaigns and will be responsible for developing and supporting the creation of new dashboards for existing and new campaigns. The successful candidate will be able to go beyond analytics/reporting to provide actionable insights and implement analytics/machine learning solutions to senior leadership.

Key Accountabilities:

• Work with different stakeholders to support and implement the new Wealth Leads optimization project.

• Be proactive supporting all Wealth businesses. Think strategically and work independently with minimal supervision.

• Improve and automate current process using a variety of tools to drive operational efficiency.

• Research, design and implement campaign reporting infrastructure that leads to automated and flexible reporting.

• Work with internal clients and diverse stakeholders to understand their business objectives, scope and KPIs and translate them into actionable campaigns projects.

• Produce dashboards, reports, analysis, insights that drive decisions and help us build better campaigns and experiences.

• Manage and enhance daily/weekly/monthly campaign reporting to provide results and context to deliver actionable insights to senior management, not just reporting data

• Manage, prioritize, and respond to ad-hoc requests.

• Take the lead on campaign performance measurement and increasing productivity of all marketing initiatives

Qualifications:

• Minimum 2 years of proficient work experiences in the Financial industry and Consumer Campaign Management & Execution data analysis

• Demonstrated proficiency in working with large varied datasets, both structured and unstructured data, using SAS. Other assets - proficiency in AWS, GCP, SQL, R, Python, Tableau, Power BI and Spotfire

• Post-Secondary education in Business Analytics, Math, Computer Science, Statistics, Actuarial Science, or Business

• Good verbal and written communication skills; able to effectively present analytics data to business users at the Manager / Senior Manager level

• Experience in running campaigns through design, execution and performance tracking

• A strong passion for data, charts, analysis, trends, and evangelizing data usage

• Knowledge of BMO wealth products and understanding of current market trends are assets

• "Self-Starter & strong relationship building skills. Ability to thrive on a high-degree of independence and ownership."

• Experience in machine learning/deep learning algorithms are assets

The above represents BMO Financial Group's pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.

BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

We're here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.