Senior Copywriter

About RBCx

RBCx pursues big, bold ideas and leverages RBC's extensive experience, networks, and capital to help shape what's next. Our four pillars - Banking, Capital, Platform, and Ventures - combine to support tech businesses of all sizes and stages, making us the go-to backer of Canadian innovation. Our people are our most valuable assets, so we invest deeply in ensuring RBCx isn't just a place to work but a place to belong.

What is the opportunity?

The Creative Team is hiring a Senior Copywriter to support our creative services. This person must be able to conceptualize and execute insightful ideas, advertising, communications and other written content for digital, social, and integrated brand campaigns.

What will you do?

• Conceptualize and craft strategic creative campaigns, advertising headlines, marketing messages, brand tone of voice, social and digital, emails, website content, landing pages, OOH, video scripts, and more
• Collaborate with Art Directors & Designers to execute campaigns and digital solutions
• Crafting concept statements, insights, presentation flows, and storytelling
• Give direction and contribute on set - photography & video shoots
• Share best practices and build strong relationships with marketing and other communication groups across RBC

Must haves

• 7+ years of experience in copywriting at a creative agency
• A portfolio that demonstrates your writing skills and conceptual thinking
• Experience with both pre-production and post production processes
• Ability to write for multiple audiences and clients
• Ability to think big picture strategy, ideate on 'the big idea', and create quality work that answers the brief
• Experience mentoring and coaching junior & intermediate creatives
• Ability to multitask and adapt in a fast paced environment
• Strong communication and presentation skills are essential to articulate ideas, solutions, and recommendations
• Ability to work in a collaborative, supportive manner with cross-functional teams

Nice to haves

• Experience as a people manager or aspirations to become a people manager
• Experience working in a start-up environment
• Experience working on brands in heavily regulated industries (finance, pharma, healthcare)

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation

• Leaders who support your development through coaching and managing opportunities

• Work in a dynamic, collaborative, progressive, and high-performing team

• Opportunities to do challenging work

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Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.