Senior Manager, Brand Identity

What is the opportunity?

As Senior Manager, Brand Identity you will support the development and execute RBC's brand visual identity while actively ensuring consistent brand messaging and application across all company channels, including strict adherence to established brand guidelines and standards, effectively acting as a guardian of the brand's identity to maintain its integrity and reputation across internal and external communications. You will architect our identity, to ensure its a strategic driver of the value for the brand, constantly evolving in pace with the strategy and unlocking future opportunities to be the number one brand and brand identity in the marketplace

This role requires a highly creative and strategic individual who can lead cross-functional teams to deliver exceptional brand experiences that resonate with customers and drive long-term loyalty.

What will you do?

• Lead the Brand Visual Identity development and implement comprehensive brand guidelines aligned with overall business goals, including brand positioning, messaging, and differentiation
• Develop and maintain detailed brand guidelines, ensuring all marketing materials, communications, and employee interactions adhere to established brand standards
• Actively monitor brand usage across all communication channels, identifying and addressing any inconsistencies or deviations from brand guidelines
• Train internal teams on brand guidelines, values, and messaging to foster a deep understanding and commitment to the brand
• Review key brand identity metrics to assess brand health, identify opportunities for improvement. Socialize brand health findings and collaborate with key stakeholders to review and align on progress and action plans
• Partner with marketing, design, product development, and other enterprise departments to ensure alignment with brand strategy and governance.
• Monitor competitor branding activities to identify opportunities for differentiation and brand positioning
• Proactively manage brand perception through crisis communication, stakeholder engagement, and reputation monitoring.

What do you need to succeed?

Must-have

• University degree/ College Diploma in Marketing or Graphic Design.
• 8-10 years progressive experience in the marketing and visual design field, with strong expertise in brand identity and broad experience across all disciplines and channels of marketing.
• Extensive experience in creative brief development and collaboration with creative teams/agencies, including on-set work.
• Excellent people skills, with proven ability to build relationships and collaborate effectively.
• Demonstrated orientation towards positive mindset, problem solving, ownership, collaboration, and flexibility.

What's in it for you?

We thrive on the challenge to be our best. Our team is defined by progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program, including bonuses, flexible benefits, and competitive compensation
• Approachable and caring leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team that prioritizes employee well-being and work-life balance ("burnout" is not in our vocabulary)
• Opportunities to do challenging work

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.