Senior Manager, Client Acquisition - RBC Payedge

What is the opportunity?

As Senior Manager, Client Acquisition, you will lead the development and implementation of new client acquisition strategies and enrolment growth for the online accounts payable (AP) platform RBC PayEdge focusing on two client targets: 1. New Client Acquisitions (NCA) (i.e., new-to-RBC clients) and, 2. Existing RBC clients who do not currently use RBC PayEdge.

RBC PayEdge is a fintech owned by RBC Commercial Banking. RBC PayEdge is aiming to attract new-to-RBC (NCA) clients with a simplified approach to payments. Given that PayEdge enables clients to utilize non-RBC bank accounts and credit cards to manage their business's cash flow in a more dynamic way, you will be joining a group driving creative thinking, innovative solutions, and a disruptive mindset to help more Canadians automate their accounts payables (AP).

Reporting into the Business Deposits & Treasury Solutions (BD&TS) team within Business Financial Services (BFS), you will drive increased client acquisition and revenue by optimizing the marketing funnel (awareness to purchase) across a variety of Marketing third-party, referral partners and internal sales teams. This will also include leading/supporting overall product positioning, communications, client experience, sales processes, tools, and materials. Additionally, you will contribute to the improvement of the client experience impacting new account activation/onboarding, and client engagement/retention.

What will you do?

• Generate new client growth by collaborating with 1) marketing on Paid and Organic marketing strategies (SEO/SEM/Paid and owned media channels, etc.) and 2) the broader PayEdge team to drive acquisition through Sales and Treasury Solutions Specialists (TSS) teams and externally through RBC PayEdge referral partners to meet the corresponding financial goals (new client acquisition, new account activation, revenues, and profitability)

• Collaborate on partnerships to support the identification, set-up, onboarding, and execution of new referral partners, including launch and training materials, set-up of tracking of inbound leads and leads and sales tracking to establish and maintain the referral arrangements

• Work closely with the PayEdge leadership team, marketing, legal, business enablement, corporate communications, and other BD&TS product teams as core partners to execute on above strategies

• Lead the development of sales & marketing materials (process, training, & enablement communications), projects and programs to support the overall business

• Lead the development of annual forecasting and manage ongoing reporting of acquisition/sales performance, while measuring the effectiveness and cost of acquisition and conversion strategies

What do you need to succeed?

Must-have

• An entrepreneurial mindset to enable you to think "out of the box" and drive growth for PayEdge

• 4 + years of experience in a Client Acquisition, Marketing, Sales, Product, Communication or Change Management role; proven ability in creating innovative marketing and sales content/material that is impactful and influential

• Comfort level with digital marketing & measurement; proficiency in data management to manage analytical reporting and insights; analytical ability to deepen insights to enable the group to manage decision-making to grow the business

• Excellent communication and presentation skills

• Project Management skills to manage strategic initiatives from end-to-end

• Strong relationship building skills, both internally and externally with third-party referral partners and others

Nice-to-have

• Knowledge of/experience in business and/or commercial banking

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

• Opportunities to do challenging work

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above