Job Summary
Job Description
What is the opportunity?
Serving as the RBC “Centre of Expertise” within the Next Best Action (NBA) Delivery team in the deployment of data-driven, targeted client communications for Next Best Action. You will champion and successfully manage through uncertainty and change in a fast paced environment while leading and supporting team members through the process, and keeping them focused on business priorities.
What will you do?
Lead and resource a highly technical and diverse team of specialists and ensure resources are aligned to business priorities
Manage key partnerships with business and functional leaders to support the delivery of business results while aligned to the NBA strategy
Transform and optimize marketing process and spend to shape the future of RBC marketing capabilities
Lead execution of marketing strategies to ensure efforts meet optimization and analysis requirements
Ensure Regulatory/Legal/Privacy adherence to improve quality, drive efficiency and ensure corporate reputation is maintained
Act as Subject Matter Expert on relevant Data sources, Channels, and campaign design and execution standards
Must have:
What’s in it for you?
We thrive on the challenge to be our best, thinking progressively to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
A comprehensive Total Rewards Program including bonuses and flexible benefits
Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact
Work in an agile, collaborative, progressive, and high-performing team
The opportunity to interface with senior leader from many different parts of the organization
Job Skills
Creativity, Cross-Channel Marketing, Customer Behavior, Data Management, Industry Knowledge, Marketing Activities, SASAdditional Job Details
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Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.