Senior Manager, Investment Solutions Marketing

What is the opportunity?

The focus of the Senior Manager, Investment Solutions Marketing role is to support the marketing strategy for RBC Global Asset Management (GAM's) investment solutions alongside our distribution channel partners. This includes developing various product collateral, content for marketing and sales campaigns, supporting advertising messaging and creating an engaging and informative digital client experience. As a brand ambassador, this role contributes to building awareness with our target audience in Canada, helps generate leads and enable RBC GAM's sales teams with the tools they need for timely and personalized client support. The role will work closely with Enterprise Distribution Strategy, Advisor Channel Sales and Marketing leadership to develop a client-centered strategy that delivers a solutions-based approach and a superior client experience.

What will you do?

• Builds and manages relationships between Marketing, Product and Distribution teams, aligning on strategic goals and prioritizing to support RBC GAM's investment solutions
• Acts as a liaison between Marketing, RBC GAM's sales teams and the Investment Communications groups to develop and execute product marketing plans
• Brings an investment product expertise that translates into the ability to support a robust marketing strategy for RBC GAM mutual funds and ETFs, working closely with stakeholders
• Drives the development and execution of product marketing campaigns, including managing multiple stakeholders' feedback and approvals
• Supports the advisor communication framework by developing content for the Marketing Cloud centralized and distributed marketing email library
• Works closely with internal teams in building out effective and meaningful Marketing Cloud journeys that deliver meaningful data and insights, drive advisor registration to RBC GAM's website and generate leads
• Creates and executes marketing plans for new product launches
• Stays up to date on current markets, responsible investment and ESG, RBC GAM's investment team insights and thought leadership, as well as distribution team priorities
• Maintains competitive research of the Canadian asset management landscape, notable new products and in-market messaging
• Contributes technical investment solutions expertise to help with advertising campaign strategy and messaging development
• Writes new or updates existing investment solution-related marketing collateral and web pages
• Manages compliance review and translation for marketing materials and digital deliverables
• Always measures, monitors and optimizes to improve quality of campaigns, microsites and all the content we produce
• Mentors junior members of the team and help foster a positive environment of collaboration, accountability, adaptability and growth
• Acts as the right hand for Associate Director, Channel Marketing

What do you need to succeed?

Must-have

• 7+ years in investment industry in a marketing role with an emphasis on supporting investment solutions
• Completed the Canadian Securities Course or Investment Funds in Canada course
• Deep understanding of the investment industry landscape in Canada
• Expertise in B2B marketing and thorough understanding of the financial advisor audience
• Excellent communication skills
• Developing clear and engaging product content for collateral and digital properties
• Understanding of creating effective digital client experiences
• Above average understanding of Microsoft Office tools, Salesforce and MarTech
• Demonstrated ability to communicate effectively and build relationships at all levels of an organization
• Experience developing investment-related marketing campaigns
• A conceptual thinker with an innovative mindset
• Strong organizational skills with the ability to multitask and work as part of a team in a fast-paced environment
• Experience managing people and leading projects
• Ability to analyze data and results against KPIs to suggest improvements and optimization

Nice-to-have

• University degree with a focus on marketing
• CFA designation

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• A world-class training program in financial services
• Flexible work/life balance options
• Opportunities to do challenging work

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