Senior Manager, Lifecycle Email Marketing

Venture outside the ordinary - TMX Careers

The TMX group of companies includes leading global exchanges such as the Toronto Stock Exchange, Montreal Exchange, and numerous innovative organizations enhancing capital markets. United as a global team, we're connecting cross-functionally, traversing industries and geographies, moving opportunity into action, advancing global economic growth, and propelling progress. Through a rich exchange of ideas, meaningful collaboration, and a nimble operating model, we're powering some of the nation's most critical systems, fueling capital formation and innovation, bringing increased opportunity to business visionaries, product ingenuity to consumers, and career exploration to our team.

Ready to be part of the action?

Reporting to the Vice-President and Head of Marketing, as the Lifecycle Email Marketing Senior Manager, you will play a crucial role in championing continuous email channel improvement through a focus on journey building, automation, and improved personalization, acquisition, and retention. You will use your expertise in email marketing, performance tracking, and optimization, as well as your knowledge of marketing automation platforms to strengthen our customer relationships, optimize automation processes, and ultimately drive business growth. This role needs a candidate who has the perfect mix of technical and strategic skills who can efficiently communicate and work cross-functionally within the organization.

Strategic Planning (25%)

• Develop a comprehensive roadmap for evolving the company's marketing automation capabilities, focusing on how to drive this transformation and maximize the impact of lifecycle email marketing aligned with the CRM strategy.

• Continuously evolve email acquisition and retention programs, focusing on customer segmentation, email acquisition, robust testing, and compliance with CAN-SPAM & CASL regulations.

• Collaborate with senior leadership to align email marketing strategies with broader business goals and initiatives.

• Identify opportunities for integration and synergy between email marketing and other digital marketing channels to create a cohesive customer experience.

Campaign Strategy & Optimization (40%)

• Lead the strategic planning and optimization of lifecycle marketing initiatives, collaborating with email marketers to develop innovative approaches for improving engagement and results.

• Guide the development of customer journeys and automated email workflows, focusing on segmentation, personalization, and automation techniques to enhance customer engagement across the lifecycle.

• Analyze campaign performance and customer behavior data to drive continuous improvement, recommending strategic enhancements

• Provide thought leadership and best practices to elevate the overall effectiveness of email campaigns, collaborating with designers and content creators to align creative and messaging strategies with optimization goals.

Data Analysis & Reporting (20%)

• Monitor and analyze the performance of digital marketing efforts across multiple channels (paid search, organic search, social, email, display, video, etc.).

• Track and report on the performance of CRM campaigns, providing insights on key metrics, success rates, and areas for improvement.

• Leverage analytics dashboards and reports to manage and optimize campaign/always-on activity.

Technology & Operations Management (15%)

• Manage, report, and adhere to the Email Marketing budget.

• Support the execution of integrated marketing efforts, including a mix of email, digital, lead-nurturing, and content marketing campaigns for lead generation.

• Collaborate across teams to improve processes that drive speed and efficiency in systems.

Requirements:

• Bachelor's degree in Business Administration, Marketing, or a related field.

• 7+ years of relevant digital marketing experience, with a focus on email marketing and CRM.

• Proficiency with marketing automation platforms, journey building and automations with Salesforce Marketing Cloud, and Salesforce (or other similar platforms)

• Strong analytical skills and experience with data analysis and visualization tools (e.g., Google Analytics, Data Studio, Power BI, Tableau).

• Excellent project management and organizational skills.

• Outstanding communication and interpersonal skills.

• Ability to work well in a fast-paced environment with competing priorities and tight deadlines.

• A self learner and problem solver using new or existing tools and processes.

• Strong passion for digital marketing and data-driven decision making.

Nice to Have:

• Knowledge of the Canadian financial industry would be an asset.

• Experience in capital markets, and/or finance.

• Knowledge of HTML/CSS

• Bilingualism (French) is an asset.

In the market for…

Excitement - Explore emerging technology and innovation, as well as ventures and digital finance that shape the future of global markets! Experience the movement of the market while grounded in the stability of close to 200 years of success.

Connection - With site hubs in some of the world's most multicultural cities, we leverage our size and structure to create rich connections and belonging while experiencing powerful global impact through our work.

Impact - More than a platform, we use our talents to power mission-critical systems that drive global economic advancement, innovation, and growth. As well, our employee-led Team Impact spreads social good via our giving strategy.

Wellness - From empathetic leadership to a culture of flexibility and balance, we believe wellness at work creates the maximum yield and a stronger "we". Plus, with a cloud-first and hybrid workstyle, as well as generous time-off and leaves, we support a life well lived!

Growth - From a growth mindset in our work, to expansion in our business, TMX is home to action-takers energized by the achievement of ambitious growth.

Ready to enrich your career with impactful work, leaders who truly care, and the flexibility and programs to help you thrive as part of #TeamTMX ? Apply now.

TMX is committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide accommodations for applicants and employees who require it.