Senior Manager, SEO - Credit Cards & Bank Accounts
Job Summary
Job Description
What is the opportunity?
The Digital Marketing team is seeking a highly skilled and experienced Senior Manager, SEO to lead and implement impactful strategies to drive organic growth, improve website rankings, and enhance user experience. You will have a proven track record in developing and executing SEO strategies and delivering measurable results in a competitive online environment. As AI reshapes the digital landscape, this role offers unique opportunities to stay ahead of the curve and amplify your skills.
What will you do?
Revenue-Focused: Implement SEO best practices to drive revenue by increasing the number of qualified prospects to digital properties.
Measure Metrics: Monitor, analyze, and report on SEO performance metrics, including traffic, rankings, conversions, and revenue.
SEO Strategy: Develop strong SEO strategies with partners to drive high value users to further revenue growth through technical and content audits, different data sources, and industry best practices.
Keyword Analysis: Perform keyword research and map keywords by intent to the best pages. Conduct weekly competitive analysis, identify trends, and find growth opportunities to stay ahead in the market.
Optimize for AI: Align SEO strategies with broader marketing and business goals, including AI-driven search optimization to adapt to evolving search behaviours.
Content Strategy: Collaborate with content teams and agencies to create/edit SEO-driven content. Identify key opportunities, create content briefs, recommend target keywords, provide linking recommendations, and more.
Relationship Management: Act as a key point of contact for SEO-related initiatives with stakeholders. Implement a continuous improvement cycle for SEO campaigns based on data-driven insights. Work closely with partners to ensure SEO best practices and recommendations are implemented across all digital assets.
What do you need to succeed?
Must-have:
7+ years of SEO experience in-house or within an agency managing enterprise clients.
5+ years of auditing websites across different industries from a technical perspective.
Advanced knowledge of Google Analytics, SEO, Search Console, SEO Tools such as SEMRush.
Comfortable working with and analyzing large data sets, and presenting key insights.
Strong presentation, written and verbal communication skills.
Nice to have:
Experience in the financial services industry.
Ecommerce marketing or digital product ownership experience.
Experience optimizing for AI-drive search engines and voice search technologies.
Experience building dashboards in QuickSight and Looker Studio.
What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
Job Skills
A/B Testing, Artificial Intelligence Algorithms, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Generative AI, Google Analytics, Google Search Console, Organic Search Engine Optimization, Search Engine Marketing (SEM), Search Engine Optimization Strategy, Search Engines, SEMRush, Teamwork, Website AnalyticsAdditional Job Details
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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.