Senior Product Manager, Digital Sales

What is the opportunity?

The way Canadian banks have changed, and as we look to the next several years, digital will continue to play a leading role in RBC's growth. As such, we are looking for a talented team member to help contribute to our digital transformation focused on helping Canadians make decisions about the right bank account to support their everyday needs.

We are looking for a Senior Product Manager who is passionate about delivering unparalleled user experiences; who aspires to join a high-performing team; and who wants to make an impact by leading meaningful work every day. This role is perfect for someone who is intrapreneurial - self-motivated, proactive, and results-oriented - and possesses the ability to both think and act like an owner.

In this role, you will take on leadership of a dynamic roadmap for Personal Deposit Account acquisition, working with a cross-functional agile squad to deliver working software incrementally to our end users. As a Senior Product Manager, you will be responsible for establishing the product vision, creating alignment across the squad and external stakeholders, prioritizing value-added iterations, and evaluating the success of the deliverables once they're in the hands of the end user. You will use data and analytics to make informed product decisions on further opportunities to support better client experiences on an ongoing basis. You will also partner closely with the Product Director to devise long-term strategic opportunities that will further propel RBC ahead of the competition.

What will you do?

• Lead a cross-functional agile squad comprised of designers and developers to execute the core Personal Deposit Account digital roadmap to bolster acquisition results

• Partner with key stakeholders to achieve alignment on upcoming and in-flight Epics through effective collaboration and stakeholder management

• Proactively seek opportunities to enhance existing digital product offerings with the goal of creating market differentiation through unparalleled new client acquisition experiences

• Leverage data to identify areas of opportunity to drive further top-of-the-funnel growth and optimize in-funnel conversion to support acquisition growth for the organization

• Monitor progress against Objectives and Key Results through the iterative delivery of working software, helping to showcase the net benefit of the capabilities delivered to the market

• Identify opportunities for experimentation, and execute said experiments, to drive optimal results

What do you need to succeed?

Must-Have:

• 3-5 years of relevant digital product management experience with a background in the Agile way of working

• Experience in one or more of the following areas of focus: client acquisition; digital acquisition

• Proven ability to drive results while effectively collaborating with key partners to do so

• Dynamic leadership skills and a demonstrated ability to develop and lead new initiatives with a proven track record to deliver

• Established growth mindset and an ability to push, pivot, and let go as the environment evolves

• Strong communication skills with the ability to tell a compelling story to garner buy-in and support

• Demonstrated analytical skills with experience leveraging data to make informed decisions

• Strong business acumen

Nice-to-have:

• Marketing background with experience around both mass and targeted campaigns

• Certified Scrum Product Owner, or related certification

• Familiarity with sales funnels and experience with sales funnel optimization

• P&L business background: acquisition, engagement, retention, or product management experience

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference in our communities, and achieving mutual success.

• A comprehensive Total Rewards Program including bonuses and flexible benefits

• The opportunity to learn about the business models of a variety of ventures and RBC external partners

• Leaders who support your development through coaching and managing opportunities

• Ability to make a difference and lasting impact

• Work in an agile, collaborative, progressive, and high-performing team

• The opportunity to interface with senior-level executives from many different parts of the organization

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