Social Media Specialist

Scope of Position

Reporting to the Director, Digital and Direct Marketing, the Social Media Specialist plays a critical role in supporting communications activities through all social media channels across the organization for both internal and external audiences.

The successful candidate will bring to the role: enthusiasm, passion and a commitment to excellence. They will apply their advanced knowledge of social media along with their communications expertise in the execution of multi-channel communications activities that are in line with our social media strategy.

Major Responsibilities

This role will support the Director, Digital and Direct to:

• Build and execute a social media strategy and monthly content calendar through competitive research, benchmarking, messaging and audience identification
• Support growth of social channels focusing on engagement and reach via social media campaigns and day-to-day activities
• Design and implement social media plans to align with business goals
• Develop metrics and report on ROI
• Develop and manage creative content for all social media channels
• Collaborate with teams across business lines to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews

• Research, develop and execute a strong annual content and growth plan for our existing social media channels, as well as explore and recommend new channels
• Oversee all social media accounts and monitor branded traffic to ensure content meets brand standards
• Work in conjunction with the Marketing team in the production of various video content
• Remain current with developing technologies, trends and tools in social media

Expectations / Outcomes

• Execute social media initiatives that are in line with Alterna's strategy
• Optimize social media content to drive high engagement on those channels
• Increased awareness of Alterna in all social communications channels.
• Alterna members and employees receive consistent, clear, professional communications that are in-line with our brand
• Knowledgeable about new and emerging technologies and channels
• Limited travel to cover events

Qualifications

• Post-secondary Degree in Communications, Journalism, Marketing or related disciplines with a minimum of five years' in a communications role of this level with a strong focus on social media
• Minimum 3 years' experience as a social media specialist or similar role
• Excellent knowledge of Facebook, X, LinkedIn, Instagram, Google+ and other emerging social media platforms
• Proficiency in Sprout Social or similar social media management tools
• Understanding of SEO to enhance content visibility online
• Excellent understanding of social media KPIs
• Exposure to digital creative and social media video production
• Demonstrated ability to research, plan, write and execute on external and internal communications projects with a considerable focus on social media
• Advanced writing skills: copy development for daily social posts
• Experience in digital publishing and managing digital editorial and knowledge content
• Proven ability to edit content into text that is clear, consistent and easy to understand
• Experience working in financial services is an asset
• High level of proficiency in all MS Office suite products

Competencies

• Creative capabilities; able to bring new ideas from concept to execution
• Professional and responsible in dealing with senior level decision makers
• Strong analytical and organizational skills
• Ability to work autonomously, manage competing priorities and juggle various communications initiatives
• Critical thinker and problem-solving skills
• Excellent multitasking skills
• Superior oral and written communication skills
• Flexibility to embrace change in fast-paced environment
• Strong interpersonal skills and ability to work effectively in a team environment and motivate others to superior performance
• Strong ability to build relationship and partner with various stakeholders through project implementation

About Alterna Savings

Alterna Savings and Credit Union Limited (Alterna) has been the Good in Banking™ for over 115 years creating financial services that transform lives for the better, all while giving back to our community. Alterna is made up of Alterna Savings and Credit Union Limited and its wholly owned subsidiary, Alterna Bank.

As the first full-service, member-owned cooperative financial institution outside Quebec, Alterna Savings shares its expertise with over 210,000 members through a network of over 40 branches across Ontario, as well as call centre and digital channels. Members and customers also benefit from an industry-leading online brokerage and investment management services.

Working at Alterna

We are incredibly proud of our corporate culture of Integrity, Respect and Collaboration, where everyone works together towards a common goal; the financial wellbeing of our employees, members and customers. This commitment has earned us several prestigious employer awards, including the National Capital Region's Top Employers award for eight years running.

* Although we appreciate all applicants, preference will be given to candidates who most closely meet the qualifications, key skills, and competencies outlined above.

* Alterna is compliant with the Ontarians with Disabilities Act. If you have a disability, please contact our Recruitment Team and let us know how we can accommodate you.