Digital Marketing Consultant

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Sun Life Health is seeking a Digital Marketing Consultant to support communications with and growth of health-care providers on our network. The ideal candidate is analytical, client-centric and has experience executing digital marketing campaigns. Experience working in financial services, health and/or with health-care providers is an asset. If you love a dynamic, fast-paced work environment, and are looking to join an industry leader — we would love to hear from you!

The Digital Marketing Consultant will contribute to the growth of our provider network through digital marketing channels. They will support the Director, Provider Engagement & Growth and the Digital Marketing Manager in developing and executing on campaigns that strengthen Sun Life's provider platforms and programs (including Provider Search, Provider eClaims, Sun Life Direct and more). We are looking for detail-oriented, motivated self-starters who will bring initiative and new ideas.

What will you do:

• Support the Digital Marketing Manager in developing provider marketing strategies to support Sun Life's provider platforms and programs

• Execute on cross-channel digital marketing campaigns, including email, web, digital advertising and more

• Build marketing automation flows to manage campaigns and use digital tools and templates to build and update html assets

• Create compelling copy and develop assets that support provider outreach and move providers from users to advocates

• Monitor and analyze campaign key performance indicators as well as overall campaign results

• Ensure the accurate and timely completion of all campaign reporting, including distribution and review with key stakeholders

• Operationalize reporting and related processes to monitor and assess the success of the campaigns

• Provide administrative support to the provider marketing team

What do you need to succeed:

• 3+ years of experience in digital marketing roles

• Bachelor's degree in business, marketing, advertising, or related fields (or equivalent university degree or college diploma)

• Experience with marketing automation and CRM tools is an asset (Adobe Campaign and Salesforce preferred)

• Basic experience in HTML is an asset

• Advanced Microsoft Word, PowerPoint and Excel skills

• As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide

• Strong writing and communication skills

• Exceptional organizational capabilities

• Ability to quickly find alternate solutions to challenges

• Ability to understand complex user journeys

• Ability to stay focused under conditions of multiple tasks and tight deadlines

• Self-starter who can work independently

What's in it for you:

• The opportunity to move along a variety of career paths with amazing networking potential

• Flexible Benefits from the day you join to meet the needs of you and your family

• We're committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential

• We're honoured to be recognized as a 2023 Best Workplaces in Ontario by Great Place to Work® Canada

• We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health.

*LI-MS

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

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