Director, Digital Marketing Services

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Hybrid Role

Job Overview

As the Director of Digital Marketing Services you will be leading all the advisor digital presence & growth performance. You will own the digital platforms including web, social, texting and distributed marketing platform. You'll be responsible of their management, improvement, usage and outcomes. The Director, Digital Marketing Services will report to the Assistant Vice President, Advisor Sales & Marketing Support, within the Advisor Sales and Marketing Support team In Retail Advice & Solutions.

What You Will Do

• Lead a team of 8 marketing professionals who manages digital capabilities, advisor experience & relationship and consultation with advisors. Provides leadership, coaching, and talent management support to direct reports.

• Create, manage and execute with partners the advisor digital roadmap with our Digital Enterprise partners.

• Champion innovation supporting the advisor experience, ensuring we are delivering enhanced value by anticipating and meeting their needs to support clients.

• Manage key strategic vendor relationships

• Manage advisor trainings & learnings to accelerate usage and results.

• Develop or leverage robust reporting and analytical tools to measure performance to reach objectives, inform future enhancements and ongoing optimization

• Monitor and report progress against strategy and business plans, and makes adjustments accordingly

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What You Will Bring

• Team Leadership, performance management and coaching

• Skilled communicator with the ability to present with impact, facilitate, negotiate and influence advisors and field leaders, various internal stakeholders and clients

• University degree or equivalent business experience

• 5-10 years in digital marketing or financial services experience with a focus on advisor or channel marketing

• Proven track record of success, leading, influencing and implementing digital technology and strategies

• As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide.

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What's in it for you?

• Competitive salary and bonus structure influenced by market range data.

• Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.

• We're committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential.

• We are proud to be on the 2024 Best Workplaces in Canada list by Great Place to Work.

• We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

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