Director, Marketing & Communications

April 17 2025
Categories Bank, Insurance, Financial services,
Remote
Montreal, QC | Toronto, ON | Calgary, AB • Full time

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.


Our employee promise represents Intact's commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

We're looking for a Director Marketing & Communications to join our Broker Marketing and Communications team. In this role you will be responsible for delivering strategic and impactful marketing and communications campaigns as well as a full program of events to our large network of brokers and internal teams. Your mandate will be focused on building a stronger National B2B brand to better differentiate Intact in the marketplace, mobilizing and engaging the distribution network and our internal teams to maximize the organization's growth.

The role is diverse and fulfilling. You'll have the chance to impact strategy, build a wide range of projects and identify mandates that will foster growth and generate impactful results in a team in transformation. You'll get to interact with a variety of internal stakeholders in multidisciplinary forums. Our team offers constant opportunities to think outside the box, in a dynamic and collaborative environment.

Read on to see how you can shape the future, win as a team, and grow with us.

About the team

You will lead a team of dedicated and inspiring outperformers across Canada. The team is a mix of marketing, communications and design professionals who like to work hard and go the extra mile to deliver on our objectives while also having some fun along the way. This role reports to the Vice President of Marketing & Communications.

In this position you will

  • Develop marketing and communications strategies to deliver on business objectives.

  • Lead the planning and implementation of annual plans to support:

  • Growth for Intact Insurance personal lines business.

  • Thought leadership and events plan for Intact Insurance's key audience, the broker network, to position Intact as the #1 market of choice for brokers across the country.

  • Communication efforts and events planning for Intact insurance internal employees to empower our teams and drive engagement.

  • Provide best-in-class executive communication support to leverage every opportunity to help our leaders stand out externally at industry events and to engage and energize internal teams.

  • Leverage our leadership in building resilient communities to transform employees and the broker network into climate resiliency ambassadors.

  • Develop targeted and effective strategies to facilitate communication and influence behavior internally and externally.

  • Recommend and influence strategic decisions by providing high level expertise in marketing and communications areas.

  • Curate compelling, insights-driven content to strategically share the Intact story with internal and external audiences.

  • Stay informed of industry trends, emerging technologies, and best practices in communications to continuously enhance the effectiveness of our communication strategies.

What success looks like

  • Demonstrates expertise at prioritization and continuously supports their team to focus on the things that matter.

  • Expertly navigates our matrixed environment and builds strong, collaborative working relationships with colleagues, business partners, leaders and other stakeholders across Intact Financial Corporation.

  • Establishes themselves as a trusted advisor known for their expertise and storytelling capabilities.

  • Lives the Intact Values, demonstrates care for people, is open and honest, and takes accountability.

  • Drives change by challenging the status quo and energizes others with a "can-do" attitude.

  • Builds and leads a strong and engaged team.

  • Leads by example.

Specific experience / requirements

  • Bachelor's degree in communications, marketing, administration or equivalent field.

  • Minimum 10 years' experience working in B2B marketing or communications position.

  • Minimum 5 years leadership experience managing a team and managing managers.

  • Exceptional strategic thinking skills combined with an action orientation.

  • Stellar written and verbal communication skills.

  • Ability to challenge the status-quo and push us to do things differently and pro-actively optimize everything we do.

  • Ability to manage an extensive network of stakeholders.

  • Strong commitment to talent management and development.

  • For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.

#LI-Hybrid

What we offer

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

  • A financial rewards program that recognizes your success

  • An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

  • An extensive flex pension and benefits package, with access to virtual healthcare

  • Flexible work arrangements

  • Possibility to purchase up to 5 extra days off per year

  • An annual wellness account that promotes an active and healthy lifestyle

  • Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

  • A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

  • Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

  • Inspiring leaders and colleagues who will lift you up and help you grow

  • A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer


At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.


We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.


As part of Intact's commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.


We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.


If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We'll work with you to meet your needs.


Learn more about our recruitment process and your candidate journey here.


If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.

Apply now!

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