Marketing Advisor, Digital Strategy
Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.
Our employee promise represents Intact's commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.
About the role
Marketing Advisor, Digital Strategy
Please note that this is a temporary 12-month position
You are passionate about marketing and enjoy working within a multidisciplinary team? You are looking for the energy of an agency within a large company? This position is for you!
As a Marketing Advisor, your mandate will be to coordinate and execute various marketing initiatives for our digital ecosystem, including websites, newsletters, and other related tactics. Working with different experts, you will implement strategies to drive growth and optimize the performance of our digital ecosystem. You must understand digital marketing strategies, analyze websites performances, and provide recommendations to ensure continuous growth.
This is a unique opportunity: our multidisciplinary team offers you the chance to innovate and push the boundaries of marketing in a dynamic and collaborative environment.
Your Role
Reporting to the Director of Marketing, Strategy, you will have the following main responsibilities:
Develop and implement digital marketing strategies to increase traffic and improve conversion rates.
Plan and execute various digital marketing initiatives, ensuring cohesion and collaboration among different experts (SEO, content, design, web development, etc.).
Optimize user experience, increase conversion rates, and improve website performance in collaboration with development teams.
Implement SEO best practices to improve the natural referencing of websites.
Collaborate with the content strategist to execute the content strategy aligned with the growth objectives.
Monitor the performance of all marketing tactics and websites using analytics tools (e.g., Google Analytics & Adobe Analytics) and propose improvements to optimize results.
Analyze user behavior and websites performance to identify improvement opportunities and propose innovative solutions.
Collaborate on the prioritization and implementation of new websites features based on user needs and business objectives.
Ensure proactive communication at all levels and mobilize relevant stakeholders.
Stay updated on trends and best practices in digital marketing.
Qualifications:
Bachelor's degree in marketing, communication, or a related field.
Minimum of 3 years of experience in digital marketing, web project management, or a similar role in an agency or company.
Excellent understanding of the different factors impacting the performance of a digital ecosystem (traffic and conversion).
Good understanding of using a CMS (Drupal, Typo3, and Craft are assets).
Ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Strong ability to work in a team and manage stakeholder relationships.
Strong organizational, detail-oriented, and planning skills.
Experience with project management tools (JIRA), analytics tools (Google Analytics & Adobe Analytics are assets), and marketing platforms (Google Ads).
No Canadian work experience required, but must have authorization to work in Canada.
For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
#LI-Hybrid
What we offer
Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.
Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a temporary member of our team:
Inspiring leaders and colleagues who will lift you up and help you grow
Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities.
A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.
We are an equal opportunity employer
At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.
We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.
As part of Intact's commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.
We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.
If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We'll work with you to meet your needs.
Learn more about our recruitment process and your candidate journey here.
If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.