Senior Creative Content Strategist

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

Job title: Senior Creative Content Strategist - Temporary assignment for 12 months

About the role

We are seeking an experienced and versatile Marketing and Creative Content Strategist to join our dynamic team for a highly strategic project aimed at increasing app adoption. This individual will play a pivotal role in shaping and executing our marketing and content strategies for various IFC brands. This person has a proven track record in efficiently building and deploying effective marketing tactics in fast-paced environments. This role requires a blend of strategic thinking, creative flair, and hands-on content creation skills.

The ideal candidate will be responsible for developing and implementing comprehensive marketing campaigns, creating visually compelling and engaging content, and providing strategic insights to drive app adoption and engagement. This position reports directly to the Marketing Manager of Intact App.

Key Responsibilities:

• Strategic Planning: Develop and execute comprehensive marketing and content strategies to drive traffic to our apps and significantly increasing app adoption, usage and engagement.
• Content creation: Produce high-quality visual and compelling copy for various digital communication channels, including email marketing, social media, website, landing pages and online ads.
• Brand alignment: Ensure consistency in branding and messaging across all marketing materials and channels, maintaining the brands’ voice and tone.
• Campaign Management and Performance: Plan, coordinate, and execute marketing campaigns from inception to completion. Monitor and analyze campaign performance. Use data to refine strategies and segmentation, optimize tests, and improve campaigns’ performance.
• Collaboration: Work closely with cross-functional teams to align strategies and objectives, including project team, product development, and marketing units to ensure cohesive and effective marketing efforts.
• Innovation: Stay up-to-date with industry trends and best practices in marketing, content creation, and digital media. Bring fresh ideas and innovative approaches to the team.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• 7+ years of proven experience in digital marketing, content creation, and campaign management.
• Impeccable written and verbal communication skills in both English and French.
• High level of creativity and innovative thinking.Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Superior organizational and project leadership skills
• Proficiency in marketing automation tools and platforms, as well as project management tools.
• Demonstrates teamwork and initiative in a dynamic setting.
• Thrives in a fast-paced environment, efficiently managing multiple priorities and meeting tight deadlines.
• Intellectually curious and goal-oriented, constantly seeking new knowledge and ways to achieve excellence.
• Ability to present ideas to senior management.
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
• No Canadian work experience required however must be eligible to work in Canada.

#LI- Hybrid

What we offer

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a temporary member of our team:

• Inspiring leaders and colleagues who will lift you up and help you grow

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities.

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.