Sr. Consultant, Talent Branding

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Sun Life is on a journey to share our story and we have a unique opportunity for a skilled employer brand practitioner to join a dedicated team focused on the ongoing evolution and development of a stronger and more influential employer brand. Imagine a workday spent connecting with colleagues to craft inspiring career stories and amplify all that Sun Life has to offer in a career experience. Now, think about the impact you could make through holistic brand strategies rooted in genuine employee experiences and candidate needs. This is your chance to drive internal and external employer brand activation strategies with global reach.

What will you do?

• Develop innovative employer brand programs to drive measurable impact. Amplify our employer brand internally and externally with a strategic approach to research, planning, and execution

• Partners with Human Resources, Marketing, Communications and business leaders on shaping up strategies targeted to attract, engage and retain talent by sharing the Sun Life experience and culture

• Create on-brand digital assets and social media content in partnership with key stakeholders for multiple lines of business and geographies (design)

• Craft employee and talent brand narratives for a variety of channels and formats (copywriting)

• Tracks and evaluates impact of strategies and campaigns through metrics and ROI analysis and provides recommendations to maximize results

• Act as a partner to the global Sun Life community to enable authentic communication of our culture and grow awareness of our organization as a great place to work. Take part in cross-functional initiatives as a subject matter expert

What do you need to succeed?

• Experience developing and implementing talent brand activation strategies, communication strategies and/or recruitment marketing

• Ability to conceptualize original content and bring it to life to tell a differentiated talent story. Well-honed copywriting skills and proven experience crafting impactful narratives, including the ability to tailor messages to varied audiences and cultures

• A strong aptitude for graphic design, somewhere between intermediate proficiency with tools like Canva and being highly skilled with Adobe Creative Suite to execute asset development against well-defined brand guidelines

• Strong analytical skills to evaluate the impact of Talent Branding initiatives through data

• Strong communication and ability to develop and nurture productive business relationships by establishing trust and partnership

• Demonstrated project management skills and an ability to get things done, balanced with a consultative mindset

• Demonstrated ability to produce quality work in a collaborative, fast-paced matrixed environment, balancing high production with the delivery of longer-term objectives

• As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide

Assets, but not mandatory:

• BA/BS degree in Marketing, Communications, Human Resources, business administration or related field

What's in it for you:

• We're committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential.

• Opportunities to own your career development with programs to continuously learn, build skills, grow through coaching and more.

• Our unique Sabbatical Program gives you the opportunity to take up to 6 weeks off, every five years.

• Flexible Benefits from the day you join to meet the needs of you and your family.

• Pension Plan participation starts immediately, and you are automatically enrolled. We help you save more with

• Sun Life automatic and matching contributions and by including both your salary and bonus when making

  contributions

• Fluid workspaces where you can choose from a variety of workstations, offices and collaboration zones based

  on your daily needs

• We're honoured to be recognized as a 2023 Best Workplaces in Ontario by Great Place to Work® Canada

*LI-NB1

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

Job Category:

Posting End Date: